Healthcare Marketing: The Writing Projects that will Soar in 2019

Catering to your business’ Digital marketing needs is becoming a necessity more than a luxury. And the time to cater to this all-important, digital trend is now more than ever.

Why?

Because for the increasingly active online user (*cough prospect*) discovering your business is ( and should always be ) ‘just a click away’ on the search engine.

And since more and more healthcare providers are turning to digital solutions to offer greater value to patients, you really have to go where the consumer is. There is no question about that.

But where exactly IS that?

What is it that the consumers of today want need from their healthcare providers? And how can you, as a healthcare provider, be at the top of your game and give them just what they need?

marketing projects

Healthcare providers absolutely need to nail the right marketing trends to get on top of their value propositions and compete in 2019. That makes it obvious that providers are aware of the value drivers of their healthcare audience.

Here’s a look at a few writing (or copywriting ) trends that are in it for the long haul and will continue to squeeze their way into the next year.

Content Marketing

The term ‘Content is King’ has a very special relevance for the healthcare consumer. And its consumption is not going to go down anytime soon. Here’s why..

Your patients turn to online blog content for advice. Your prospects visit your website to check your credibility. Your consumers want to compare your products with that of your competition.

People may have different motives but the channel is one. Online Content.

Use friendly and familiar words in your content. You may be a doctor but majority of your target audience isn’t. Go easy on those medical terms and write for the general public.

Empowering patients and easy access to healthcare information via content marketing are what providers like you absolutely need to nail.

What Can You Do..

Boosting your business through content marketing requires a solid strategy. To cater to different client needs, you must:

  • Add content regularly to your website
  • Follow the best SEO and Keyword practices for higher Search Engine presence
  • Use easy lingo to attract your target audience.

Social Media

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Social Media to rule your business through the next year.

With more than 3.196 billion social media users today, it is safe to say that your audience, young or old, are active social media users. From 6-year-olds to their grandmothers, around half of the world’s population is either on Facebook, Instagram, LinkedIn, Yelp, or Twitter. And don’t even get me started on SnapChat!

Keeping those stats in mind, I’m sure you can predict where they would land if/when they need quick answers to their ailments, symptoms, and treatments?

There is that big word. Social Media.

And the social media marketing strategies for all industries are pretty much interchangeable since the reader psychology and their attention span are more or less the same.

As a healthcare provider, you can leverage this channel through 2019 and increase patient engagement, promote your business and build credibility easily.

What Can You Do..

  • Post regular updates about your business on Facebook, Twitter, FourSquares, RateMDs, Healthgrades, ZocDoc, or other Social Media platforms dedicated to businesses
  • Update your listings on Yelp, Google My Business to increase traffic
  • Fill your calendar with a schedule to strategically (and religiously) follow.

E-books

If there is a most efficient digital marketing piece for healthcare marketing, it would have to be E-books. 

Be it to boost newsletter sign ups or opt-ins, or to improve your lead generations efforts, E-books (esp. the ones used as a Free Offer ) are a super smart, almost a no-brainer marketing material.

You absolutely need them to improve your content marketing strategy and as part of your overall business goal for the coming year.

What Can You Do..

  • As quickly as possible, convert your most-selling presentations, articles, interview videos, and other marketing material into E-books
  • Be generous with the amount of information you offer
  • Market the heck out of your E-book. Use it on your site, in your email, as your signature, or whatever works best for your marketing strategy. Make it Viral!

Video Marketing

Every day, marketers are on a constant mission to find ways to make healthcare content digestible, engaging, and shareable.

That’s what Videos do. They take hard-to-read content and turn it into chunks of entertaining information.

No wonder, 87% of online marketers use videos to put their point across. Whereas, 51% name video as the type of content with the best ROI.

Short video formats convey more messages in a short duration of time. Viewers confirm they retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Best part, they are super easy to create. Flowy, conversational language, even for tough topics is why Video should be a go-to component in your overall marketing.

Additionally, if you want to increase the odds of landing higher on the search engine by as much as 53 times, Video Marketing absolutely needs to be a part of your marketing strategy 2019.

Once you get started on video marketing, get ready to skyrocket your traffic and conversion.

What Can You Do..

Customer Case Studies

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Happy Customers are your best asset. Use it!

We are all suckers for great stories. Your target audience is no exception.

Customer stories have the power to make your business shine. Apart from being entertaining, they’re excellent credibility boosters for you and your business.

Writing quality customer case studies can and will do wonders as your marketing tactic. But that’s only half the battle.

Strategically placing them in high visibility areas is another key factor in extracting maximum benefit out of these sweet boys in the coming year.

What Can You Do..

  • Create ‘Big Daddy’ customer case studies out of existing testimonials.
  • Place them on websites, in PowerPoint presentations, e-newsletters, email signature or even use them in off-the-record conversations with prospects.

Email Series, White Papers, E-Newsletters

It’s a busy world, the online marketplace. And it’s only gonna get busier in 2019.

With 2 million posts being written online every day, how do you stand out?

Simply, by positioning your brand to be a safe, credible and trusted online source. A source that wants to give useful and practical information as and when needed.

And the three channels that will continue to help you achieve that in the coming year are emails, white papers, and newsletters.

Through your helpful content, people will find the cheapest home remedies, the best local physicians, and how to start eating healthy right away.

The Email Series, White Papers, and E-Newsletters you create will be their ray of hope, and you, their knight in shining armor.

What Can You Do..

  • Set yourself apart with some creative and information-packed emails, newsletters, and white papers.
  • Posting regularly displays you as a strong brand with a solid marketing structure. Doesn’t matter if it’s daily, weekly, or monthly, sticking to a schedule makes you look professional and reliable.

marketing projects

Incorporate one or all of these writing projects in your marketing strategy. Whatever you decide, we wish 2019 to be the best year for your healthcare business, brand, and practice.

 

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