Following are two of the projects I have brought on the table. Please scour through them to get a feel of my writing style.
Portfolio Piece #1
In this email I wrote for a pharma-focused explainer video company, I helped highlight the importance of videos in the medical industry and how it can make the content more digestible.
Subject line: Is not doing this affecting your business?
Do you know how the popular pharmaceutical brands gain massive brownie points by increasing their quality of engagement and interaction with healthcare professionals? They adopt video marketing as a part of their digital marketing strategy.
In the marketing industry, the researched notion is that:
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- executives prefer to watch videos rather than to read texts.
- short video formats allow companies to convey more messages in short duration of time.
- marketers who use video grow revenue 49% faster than non-video users
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- a whopping 87% of online marketers use videos to put their point across.
Pretty staggering right?
Video Marketing absolutely needs to be a part of your marketing strategy, and there is a need for it now more than ever. And as far as your pharma publication business is concerned, it is sometimes difficult to communicate the topics and issues related to healthcare.
Here the animated videos can work best to communicate complicated ideas and educate the audiences.
According to Wizmotions CEO John Socratous, “One of the biggest consumer segments we see moving to aggressive advertising are doctors”, and guess one of the projects of that aggressive advertising?
Doctors will need to utilize the Explainer Videos marketing strategy to stay in high demand, educate patients, nurses or new doctors, and explain specific procedures their practice or hospital applies.
And that’s where you would come in.
By helping physicians save time when it comes to reading and analyzing publications,
by means of an easy-to-comprehend video, you will be their go-to healthcare publication house for all their related assignments.
These videos can also be used by pharmaceutical companies, like you, to brand their products on TV and online.
It is important to have a good idea of what you are trying to explain with your animated video.
That’s where we can help you.
We at XVXVXV Videos, a digital pharma focused company, can help you with conveying your health care publications to your physician-clients in a more sharpened way than your competitors. Making your medical publications memorable and engaging to physicians with VideOne, a short 90-second video, will affect your business positively by :
- pulling a 185% increase in booth engagement on medical congresses.
- drawing a 65% increase in sales reps’ and MSL calls
- achieving market leadership by creating educational healthcare videos.
- having physicians remember all the key scientific data from your publications
- Being their go-to pharma company for smarter work
The above stats have been taken from our case studies that show improved ROI in physician engagement.
Click here to see how we can help you improve your ROI and also get a few examples of our work sent over to you right away.
Portfolio Piece #2
This press release was written for a free app for uninsured patients of a local county. I helped highlight how patients can take advantage of this app which supports a user-friendly interface, saves time and money, calculates costs and books virtual appointments for bed-ridden patients.
Portfolio Piece #4
An excerpt from a post I wrote for a Cryptocurrency blog. It was directed towards giving beginners an introduction to Bitcoin and the possible risks involved in investing in this decentralized digital currency.
Two sides of the Bitcoin
Ever heard the saying, “Bitcoin is Cash with Wings”?
I know I have and there is much science behind the saying. But first, let’s move on to the obvious question for this post…
What is Bitcoin?
Methods of transacting (Buy/Selling) goods have evolved over centuries, with its roots in barter (exchanging goods for value of other goods), followed by gold standard, and the most recent era dominated by Money (Cash Notes). Over the last decade the economic revolution and technology gave rise to a digitized mode of transaction also known as the ‘Crypto-currency’.
One such Crypto-currency is Bitcoin. Bitcoin is a virtual currency used by way of eliminating the concept of physically purchasing goods by exchanging currency notes to the seller, a concept not familiar to majority of the world’s population despite its presence for over a decade.
Investing in Bitcoin
Bitcoin has enjoyed wider adoption than any previous crypto- currency; yet its success has also attracted the attention of fraudsters who have taken advantage of operational insecurity and transaction irreversibility.
Top 4 Ways to invest in bitcoin
- Buying and holding
- Trading in Bitcoins
- Investing in Bitcoin mining
- Invest in Bitcoin companies / grow your Bitcoins / HYIPs
To Bit or not to Bit
Over the past year, Bitcoin has sought immense attention by investors and people looking for convenience to make online transactions, resulting in high demand for Bitcoin. This new trend has inflated the price of the Crypto-currency to an unbelievable extent. This demand from investors as well as people looking to own Bitcoin and transact have lead to a few online retailers accepting this digital currency.
However, the currency has very recently attracted negative publicity from Governments and Financial Institutions, primarily on account of high demand from investors looking to hold Bitcoin instead of other asset classes. The rising trend of its price has stigmatized the currency as ‘Bogus’, categorizing it as a bubble waiting to burst.
Appended are the associated risks foreseen by the Government and Financial Institutions that should be known to us before jumping in the band wagon and frenzy of Bitcoin:
- Regulatory Ring Fencing
- Compliance Tracking
- Anti Money Laundering (Scams, Frauds & Terrorist Financing)
- Tax Evasion
- Lack of Documentation
- Currency of Choice for Criminals
- Crypto-currency Cessation
Let’s elaborate briefly on each point…
Portfolio Piece #5
An excerpt from a Blog Post on a travel agent’s website highlighting the various hotel and tourist packages they offer on their site.
Bali Honeymoon Packages
Planning for a honeymoon? It is both exciting and nerve-wrecking. Do not worry as we are here to guide you through this decision and transform this time into the most beautiful and enchanting time of your life.
Assuming you have chosen Bali for its beauty and grandeur, to be your honeymoon destination, wise choice we must say:)
All the very best for embarking on this new journey of your life. Here’s sincerely hoping viewing these packages will make your decision easy. Enjoy yourselves and let’s delve right into the places and activities most suitable for your purpose of travel.
Places to stay:
•Intercontinental Bali Resort ($294 onward)
This comfortable and relaxing Bali resort is situated on the oceanfront setting in Jimbaran, on a white-sand beach. Experience the luxury that will heighten your senses and the warm Balinese service that will stir your heart.<br>
•Ayana Resort and Spa Bali ($330 onward)
This 5 star, award-winning resort is the upscale oceanfront choice with elegant rooms, suites and villas, plus 9 restaurants & 4 pools. It truly gives the majesty of Bali its true worth and is perfect for a romantic getaway.
Activities to do:
•Cave Dining at Samabe($414 for 2)
Samabe cave dining is a unique experience offered by the Samabe Bali Resort in Nusa Dua. The four-course dinner is set on the beach, with countless lanterns and candles, adding to the romantic ambiance of dining right by the ocean. In addition, a romantic “Power of Love” package is offered where dinner for two is served in this private cave with sea views.
•The Melati ($25+ for 2)
When you feel that early afternoon energy drain, then it’s time to sit down, relax and be treated like royalty. This trip offers a 360 Degree view and a spectacular Tea for Two. A perfect balance of savory, spring rolls and sandwiches along with cakes and sweets to satiate all forms of hunger.